Cowin Equipment Company is a distributor of heavy machinery for general contractors, mining/quarrying, industrial, forestry, and other industries. CEC is a full service distributor primarily covering the territory of Alabama, Georgia, Northwest Florida, and coastal Mississippi. CEC has facilities in Birmingham, Huntsville-Decatur, Montgomery, Mobile, Oxford, Atlanta GA, Albany GA, and Pensacola Florida.

Cowin Equipment Company also has a very large and diverse rental fleet, and is recognized by RER magazine as one of the top 60 rental companies in North America.