Cowin Equipment Company is a distributor of heavy construction equipment for general contractors, mining/quarrying, industrial, forestry, and other industries. CEC is a full service distributor primarily covering Alabama, Georgia, Northwest Florida, and coastal Mississippi. CEC has facilities in Birmingham, Huntsville-Decatur, Montgomery, Mobile, and Oxford, Alabama, Atlanta, Georgia, and Pensacola, Florida.

Cowin Equipment Company also has a very large and diverse rental fleet, and is recognized by RER magazine as one of the top 60 rental companies in North America.